Don’t Steal my Smell: Registration of Smell Marks – STA Law Firm – Corporate Law Firm in Middle East, Asia and Europe | Lawyers in Dubai and UAE

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Don’t Steal my Smell…


What’s in a smell? Smell is one of the five senses.Human mind reacts differently to smells. Smell is abstract and is often linked to abstract events such as smell of success or smelling a rat.” Would a rose by any other name really smell as sweet?” – Shakespeare’s Romeo & Juliet (2:2)
Speaking of Smell, a new invention surrounding smell was announced very recently.Developed by a team of Bristol’s Department of Computer Science, a multi-sensory display system called, “SensaBubble” has been invented that generates scented bubbles to deliver information to different people using different senses.



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